{"id":1428,"date":"2014-11-06T23:48:11","date_gmt":"2014-11-06T21:48:11","guid":{"rendered":"http:\/\/ueflibrary.wordpress.com\/?p=1428"},"modified":"2026-02-02T16:38:49","modified_gmt":"2026-02-02T14:38:49","slug":"vertailevaa-kehittamista-osa-2","status":"publish","type":"post","link":"https:\/\/blogs.uef.fi\/ueflibrary\/vertailevaa-kehittamista-osa-2\/","title":{"rendered":"Vertailevaa kehitt\u00e4mist\u00e4, osa 2"},"content":{"rendered":"\n

Trondheimista penkinmerkkausmatka<\/a> jatkui Brysseliin Woluwen kampukselle<\/a> ja l\u00e4heiseen Louvain-la-Neuve<\/bdo>n<\/a> yliopistokaupunkiin, joissa yhdess\u00e4 Karen Buset<\/bdo>in kanssa\u00a0tutustuin Ghislaine Decl\u00e8ve<\/bdo>n johtamaan Universit\u00e9 catholique de Louvain<\/bdo>in terveystieteelliseen kirjastoon.<\/p>\n\n\n\n

Kiintoisa ja ty\u00f6teli\u00e4s toinen vierailuviikko sis\u00e4lsi edellisen tapaan tiloihin tutustumista, erilaisia esittelyj\u00e4 ja tapaamisen sek\u00e4 k\u00e4ytt\u00e4jien ja ty\u00f6ntekij\u00f6iden haastatteluja. Antoisimmaksi osoittautui koko yliopistokirjaston yhteisen, tuoreen markkinointikampanjan perusteellinen esittely. Saimme tiet\u00e4\u00e4 Biblio-Jack<\/bdo><\/a>-videosarjan taustan, projektisuunnitelman, aikataulutuksen, k\u00e4sikirjoitusprosessin ja toteutuksen eri vaiheet.<\/p>\n\n\n\n

Hankkeen innokkaat ja  osaavat p\u00e4\u00e4toimijat korostivat, ett\u00e4 kirjaston markkinointivideoiden pit\u00e4\u00e4 olla ammattimaisia — jos kerran tekee, pit\u00e4\u00e4 panostaa, eli kunnianhimoa pit\u00e4\u00e4 olla tarpeeksi. Kirjaston lis\u00e4ksi projektissa oli mukana opiskelijoita sek\u00e4 vastavalmistunut ohjaaja audiovisuaalisten alojen oppilaitoksesta. Erityisesti uusille opiskelijoille suunnatun videosarjan ajatuksena on kertoa perusasiat hauskasti ja modernisti; n\u00e4ytt\u00e4\u00e4, ettei kirjasto ole tyls\u00e4; luoda uutta imagoa.<\/p>\n\n\n\n

YouTube<\/bdo>-kanavan lis\u00e4ksi Biblio-Jackilla on Facebook<\/bdo>–sivu<\/a>. Siell\u00e4 videioiden kolme p\u00e4\u00e4hahmoa k\u00e4yv\u00e4t keskustelua, johon todelliset henkil\u00f6t, opiskelijat, ovat kiitett\u00e4v\u00e4sti alkaneet osallistua.<\/p>\n\n\n\n

\"Keskustelua<\/a>
Keskustelua markkinoinnista.<\/figcaption><\/figure>\n\n\n\n
\"kirjastotilaa\"<\/a>
Opiskelijoita Brussels Woluwen kampuksen kirjastossa.<\/figcaption><\/figure>\n\n\n\n
\"kampus\"<\/a>
Louvain-la-Neuven kampuksella.<\/figcaption><\/figure>\n\n\n\n

Benchmarking<\/bdo>-hankkeessa voi lukea enemm\u00e4n t\u00e4st\u00e4 blogista<\/a>.<\/p>\n\n\n\n

Tuulevi Ovaska, palvelup\u00e4\u00e4llikk\u00f6, KYSin tieteellinen kirjasto<\/p>\n","protected":false},"excerpt":{"rendered":"

Trondheimista penkinmerkkausmatka jatkui Brysseliin Woluwen kampukselle ja l\u00e4heiseen Louvain-la-Neuven yliopistokaupunkiin, joissa yhdess\u00e4 Karen Busetin kanssa\u00a0tutustuin Ghislaine Decl\u00e8ven johtamaan Universit\u00e9 catholique de Louvainin terveystieteelliseen kirjastoon. Kiintoisa ja ty\u00f6teli\u00e4s toinen vierailuviikko sis\u00e4lsi edellisen tapaan tiloihin tutustumista, erilaisia esittelyj\u00e4 ja tapaamisen sek\u00e4 k\u00e4ytt\u00e4jien ja ty\u00f6ntekij\u00f6iden haastatteluja. Antoisimmaksi osoittautui koko yliopistokirjaston yhteisen, tuoreen markkinointikampanjan perusteellinen esittely. Saimme tiet\u00e4\u00e4 Biblio-Jack-videosarjan […]<\/p>\n","protected":false},"author":72,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[157,182,330],"class_list":["post-1428","post","type-post","status-publish","format-standard","hentry","category-matkakertomukset","tag-kirjastot","tag-markkinointi","tag-yhteistyo"],"acf":[],"yoast_head":"\nVertailevaa kehitt\u00e4mist\u00e4, osa 2 | UEF Library<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.uef.fi\/ueflibrary\/vertailevaa-kehittamista-osa-2\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vertailevaa kehitt\u00e4mist\u00e4, osa 2 | UEF Library\" \/>\n<meta property=\"og:description\" content=\"Trondheimista penkinmerkkausmatka jatkui Brysseliin Woluwen kampukselle ja l\u00e4heiseen Louvain-la-Neuven yliopistokaupunkiin, joissa yhdess\u00e4 Karen Busetin kanssa\u00a0tutustuin Ghislaine Decl\u00e8ven johtamaan Universit\u00e9 catholique de Louvainin terveystieteelliseen kirjastoon. Kiintoisa ja ty\u00f6teli\u00e4s toinen vierailuviikko sis\u00e4lsi edellisen tapaan tiloihin tutustumista, erilaisia esittelyj\u00e4 ja tapaamisen sek\u00e4 k\u00e4ytt\u00e4jien ja ty\u00f6ntekij\u00f6iden haastatteluja. Antoisimmaksi osoittautui koko yliopistokirjaston yhteisen, tuoreen markkinointikampanjan perusteellinen esittely. 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