{"id":1383,"date":"2026-11-04T13:36:39","date_gmt":"2026-11-04T11:36:39","guid":{"rendered":"https:\/\/blogs.uef.fi\/jatkoilla\/?p=1383"},"modified":"2026-11-04T13:36:40","modified_gmt":"2026-11-04T11:36:40","slug":"two-encounters-with-creativity-stereotypes","status":"publish","type":"post","link":"https:\/\/blogs.uef.fi\/jatkoilla\/2026\/11\/04\/two-encounters-with-creativity-stereotypes\/?lang=en","title":{"rendered":"Two Encounters with Creativity Stereotypes"},"content":{"rendered":"\n

Sociocultural psychologists study the norms, rules and standards that societies create and maintain. To people outside the field, society\u2019s influence on individuals may seem abstract. Since I began studying creativity, however, sociocultural psychology has often stared me in the face in the form of a stereotype: creativity belongs to the arts.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Let\u2019s pause for a moment. What is your area of expertise?<\/p>\n\n\n\n

If you were to draw a map of the areas of expertise developed in your society, where would you place your specialisation?<\/p>\n\n\n\n

I\u2019ve been drawn to the study of creativity since 2015. On a map of academic disciplines, I might draw knowledge about creativity as a tiny dot\u2014no bigger than a pen point\u2014on the outskirts of psychology. Yet on a map of all the areas of knowledge that people have worked hard to develop, I would place that barely visible dot at the centre. It\u2019s my map, after all, so I can sketch it as I see fit.<\/p>\n\n\n\n

Since 2015, I\u2019ve also begun to notice the world around me through the lens of creative thinking, beliefs and behaviours. When I tell people that I research creativity, I can sense that they aren\u2019t sure what that means. Perhaps they put me in the \u201codd professions\u201d basket.<\/p>\n\n\n\n

Here are two moments when people\u2019s reactions seemed to reflect the challenge of questioning a creativity stereotype\u2014and the choice to stick with it: \u201cYes, creativity is about drawing, playing music and dancing. What is there to study?\u201d<\/p>\n\n\n\n

The course on creativity<\/strong><\/h2>\n\n\n\n

Years ago, I was discussing a proposed course on creativity for doctoral researchers with someone in a leadership position in the university. The course focused on habits of creative thinking. The person responsible for deciding whether it was worth investing in asked me:<\/p>\n\n\n\n

\u201cYou know, I mentioned the course to my colleague, and he asked<\/em>: \u201cWhat artistic activities has she been involved in?\u201d<\/em><\/p>\n\n\n\n

They wanted to know whether I had written an award-winning novel, organized a painting exhibition or achieved anything else that demonstrated my credibility as an individual proposing a course about creativity.<\/p>\n\n\n\n

I hadn\u2019t received any public recognition for an artistic achievement. I had written scripts as a hobby, but that didn\u2019t seem worth mentioning. I had completed a PhD, which demonstrated my creative thinking as a researcher, but explaining that would have taken too long. I was tempted to point out that designing a course on creative thinking habits was itself an act of creative thinking.<\/p>\n\n\n\n

There was a pause in the office as the decision about whether I would be allowed to teach the course hung in the balance. I began to panic. Should I say nothing? What would that mean for my chances of teaching the course?<\/p>\n\n\n\n

Then an analogy came to mind. I asked:<\/p>\n\n\n\n

\u201cDoes a doctor need to have personal experience with a particular illness to help a patient who comes to their office with that illness?\u201d<\/em><\/p>\n\n\n\n

The discussion ended with a suggestion to contact the marketing department. They, apparently, were the creative ones among businesspeople.<\/p>\n\n\n\n

The emotions creativity evokes<\/strong><\/h2>\n\n\n\n

On another occasion, I was speaking with a neurologist. I was in their office describing headaches I\u2019d been experiencing for some time when the doctor asked:<\/p>\n\n\n\n

\u201cHas anything unusual happened in your life recently?\u201d<\/em><\/p>\n\n\n\n

I replied, \u201cI\u2019ve written a book, and it challenged me.\u201d<\/em><\/p>\n\n\n\n

\u201cWhat\u2019s the book about?\u201d,<\/em> the doctor asked.<\/p>\n\n\n\n

\u201cCreativity\u201d,<\/em> I said.<\/p>\n\n\n\n

\u201cYou wrote a book about creativity, and it challenged you?\u201d,<\/em> the doctor responded, sounding half-amused.<\/p>\n\n\n\n

This was another moment when a creativity stereotype hit me in the face. People often associate creativity with positive feelings: curiosity, joy, excitement, etc. These feelings are certainly parts of the creative experience. But there is another side to the life as a creator: uncertainty, confusion and ambiguity as we work on an idea and try to turn it into something others might find useful, enjoyable or original.<\/p>\n\n\n\n

If you\u2019ve created something, you may know those moments when you can\u2019t sleep because you kind of sense what’s next, but you have not reached clarity yet. Or, when someone is talking to you, but you don\u2019t hear a word because your mind is on your work.<\/p>\n\n\n\n

Eleven years ago, when I began learning about creativity and decided to build my expertise around it, I had no idea what to expect. The journey has brought personal discoveries and deeper understandings of how people form relationships. The blank looks I\u2019ve encountered\u2014and the sense that my role as a creativity researcher belongs in the \u201codd professions\u201d basket\u2014have made me realise that recognition of our professions is one way we connect with the people around us.<\/p>\n\n\n\n

A few places to start<\/strong><\/h2>\n\n\n\n

Creativity is an elusive concept, and creativity research is a fascinating, diverse field. These four references offer a good starting point – in my view:<\/p>\n\n\n\n

\u2022 Feist, G. J., Reiter-Palmon, R., & Kaufman, J. C. (Eds.). (2017). The Cambridge handbook of creativity and personality research. Cambridge University Press.<\/p>\n\n\n\n

\u2022 Gl\u0103veanu, V. P. (Ed.). (2017). The Palgrave handbook of creativity and culture research. Springer.<\/p>\n\n\n\n

\u2022 Ivcevic, Z., Hoffmann, J. D., & Kaufman, J. C. (Eds.). (2023). The Cambridge handbook of creativity and emotions. Cambridge University Press.<\/p>\n\n\n\n

\u2022 Reiter-Palmon, R., & Hunter, S. (Eds.). (2023). Handbook of organizational creativity: Individual and group level influences. Elsevier.<\/p>\n\n\n\n

Oana Velcu-Laitinen, researcher, JATKOT research group<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Sociocultural psychologists study the norms, rules and standards that societies create and maintain. To people outside the field, society\u2019s influence on individuals may seem abstract. Since I began studying creativity, however, sociocultural psychology has often stared me in the face in the form of a stereotype: creativity belongs to the arts. Let\u2019s pause for a […]<\/p>\n","protected":false},"author":799,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1383","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nTwo Encounters with Creativity Stereotypes - Jatkoilla \/ After work<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.uef.fi\/jatkoilla\/2026\/11\/04\/two-encounters-with-creativity-stereotypes\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Two Encounters with Creativity Stereotypes - Jatkoilla \/ After work\" \/>\n<meta property=\"og:description\" content=\"Sociocultural psychologists study the norms, rules and standards that societies create and maintain. 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